We Take Your Business to Next Level
Serve Hospitality Advisory Services develops a distinctive concept for each project—one that integrates local identity, investor objectives, and commercial potential, laying the foundation for a strong and sustainable guest experience.
About Us
Advisory services for your business
With our knowledge and experience, and based on the latest market needs and behavior data, Serve Hospitality Advisory Services is a hospitality consulting service to help hotels, restaurants, resorts and other hospitality businesses improve their operations, financial performance and overall success.
meet our director
Yonto Wongso
Director - founder
Yonto Wongso is a dynamic hospitality visionary, Director & Founder, and strategic leader with over 35 years of experience transforming hotels, resorts, and F&B operations into thriving destinations across Indonesia and Malaysia. He is the founder of Serve Hospitality Advisory Services, where he provides expert professional guidance to help businesses achieve sustainable success.
Previously, he served as Director, CEO, and Co-Founder of one of the regional hotel chains in South East Asia, scaling regional operations in Indonesia & Malaysia with strong focus on financial performance and guest satisfaction. His earlier roles include Director of Business Development, General Manager positions and F&B leadership with an international hotel chain group.
why choose Us?
1
expertise & experience
Access to specialized knowledge and industry best practices
2
objective perspective
We identify and resolve inefficiencies, streamlining your back-of-house processes and front-of-house delivery.
3
improved performance
We identify and resolve inefficiencies, streamlining your back-of-house processes and front-of-house delivery.
4
problem solving
We identify and resolve inefficiencies, streamlining your back-of-house processes and front-of-house delivery.
5
time & resources savings
We identify and resolve inefficiencies, streamlining your back-of-house processes and front-of-house delivery.
Key area of focus
operational efficiency
Analyzing and optimizing day-to-day operations to streamline processes, reduce costs, and enhance service delivery. This can include areas like staffing, inventory management, and workflow optimization.
financial performance
Providing guidance on budgeting, forecasting, revenue management, cost control, and profitability improvement strategies.
strategic planning
Assisting with the development of long-term goals, market analysis, competitive positioning, and growth strategies.
sales & marketing
Developing and implementing effective sales strategies, marketing campaigns, branding initiatives, and digital presence optimization to attract and retain customers.
revenue management
Implementing dynamic pricing strategies, optimizing distribution channels, and maximizing revenue per available room (RevPAR) or per cover.
guest experience
Analyzing guest feedback, identifying areas for improvement, and implementing strategies to enhance guest satisfaction and loyalty.
asset management
Advising on the management and optimization of hospitality properties, including capital improvements, renovations, and property maintenance.
Feasibility Studies and Market Analysis
Conducting research and analysis to assess the viability of new projects or expansions, evaluate market trends, and understand the competitive landscape.
concept development
Assisting with the creation or refinement of hospitality concepts, including branding, menu development (for food and beverage), and service style.
technology implementation
Advising on the selection and implementation of technology solutions such as property management systems (PMS), point-of-sale (POS) systems, and customer relationship management (CRM) tools.
training & development
Providing training programs for staff to improve skills, enhance service standards, and foster a positive work environment.
Due Diligence and Transaction Support
Assisting with mergers, acquisitions, and other transactions within the hospitality sector by providing financial, operational, and market insights.
client we serve
hotel owners & operators
Seeking to improve profitability, effeciency and guest satisfaction.
restaurant owners & managers
Looking to optimize operations, enhance the dining experience and increase revenue.
resort developers & operators
Aiming to create successful and sustainable resort destinations.
Investors
Conducting due diligence or seeking advice on potential hospitality investments
new entrants
Seeking guidance on launching a new hospitality business.
our office
Indonesia
Legenda Wisata
Ruko Lumibizz Blok U12/15, Level 2
Nagrak, Gunung Putri
Kabupaten Bogor 16967
Malaysia
Suite 33-01, 33rd Floor,
Menara Keck Seng, 203
Jalan Bukit Bintang, 55100
Kuala Lumpur – Malaysia
Telephone +60 3 21165751